Tag: work-life balance

WSI digital marketing franchisee, Taylor Russell, was recently interviewed for the Canadian Franchise Association’s podcast show, Franchise Canada Chats. In the episode, Taylor sat down with guest host Angela Coté (CFE), the CEO and “Boss Lady” of Angela Coté Inc. to discuss how franchisees can search for franchise opportunities that offer them the flexibility to create a healthy work-life balance as a business.

ICYMI, click here to listen to the full podcast interview.

How to Create an Effective Work-Life Balance

Even before COVID-19 and owning her WSI digital marketing agency, Taylor worked remotely, so she knows what it takes to ensure she is maintaining a work-life balance as a franchisee. Some of the key things she spoke about were:

• Have a separate physical space for work-related tasks.

Time block by allocating different days of the week to different aspects of your business (finance, sales, marketing, clients). This guarantees that work is done regularly on all elements of your business.

• Hire help. As a franchisee, your job is to grow the business, not work in it. After the initial period of working in your business to plan how you want it run and putting standard processes and reporting documents in place, you need to be able to delegate and let go. This gives you the freedom to step back and focus on growing your client base.

Outsourcing the things you hate doing frees you up to focus on what you are good at and love for exponential gain! Next, eliminate, simplify, standardize, and automate what your time is being focused on.

• Socialize your plans for increased confidence and as a way to leverage the support of your extended “sales team”.

For more information about the work-life balance enjoyed by franchisees of WSI – the digital marketing franchise that works with businesses across all industries to help them connect with their customers online – get in touch with us today.